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Custom Software
URG Promo
Esports promotional and marketing organization on the league network — managing events, content, community engagement, and brand partnerships.
About This Project
URG Promo is the promotional and marketing arm of the league network, operating as an organization on the same multi-tenant platform that powers HOF League, SquadsFinder, and Official BHL. Sharing the same database and infrastructure, URG Promo leverages the platform's capabilities for a different purpose — community engagement, event promotion, content distribution, and brand partnerships across the esports ecosystem.
While other organizations on the network focus on competitive play and stat tracking, URG Promo uses the shared platform to manage promotional events, coordinate cross-organization campaigns, and serve as the marketing hub for the entire network. The platform's built-in tournament and event management tools are repurposed for promotional tournaments, show matches, and community events that drive engagement across all network organizations.
The admin dashboard — the same powerful tool used by league commissioners on HOF League and BHL — is configured here for campaign management, content scheduling, and engagement tracking. URG Promo can pull live data from across the network (leaderboards, match results, player highlights) to create compelling promotional content and social media posts that showcase the best moments from every organization.
Key features include the shared branding engine giving URG Promo its own distinct visual identity, cross-organization event promotion tools, community engagement tracking, the AI chatbot configured for fan interaction and event information, real-time content feeds pulling highlights from across the network, and the same mobile-responsive design ensuring fans and followers can access content from any device.
Technologies Used
Next.jsReactPostgreSQLTailwind CSSNode.jsPrismaWebSocketRedisAI Chatbot
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